SanDisk Names Eric Rozran as Director of Marketing Technology Strategy

SanDisk has appointed Eric Rozran as Director of Marketing Technology Strategy, bringing a focus on the company’s global marketing technology ecosystem and its role in supporting marketing operations.

Rozran joins SanDisk after more than six years at Workday, where he worked across marketing technology and related functions. His experience includes working with teams on technology, AI, and evolving marketing processes. In a recent career update, he marked the end of his time at Workday before moving into his new role at SanDisk.

At SanDisk, the Director of Marketing Technology Strategy role is responsible for defining the vision and roadmap for the company’s global MarTech ecosystem. The position sits within marketing rather than IT and is designed to connect technology strategy with broader marketing objectives.

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The role includes developing a scalable marketing technology framework across global and regional teams, with areas such as performance marketing, CRM and lifecycle marketing, website intelligence, content operations, analytics, and automation. The position also includes identifying opportunities to use AI and automation to support marketing execution and improve operational efficiency.

Another focus is reducing fragmentation across marketing platforms, workflows, and data. SanDisk’s strategy calls for greater consistency across markets while allowing regional teams to adapt execution to local requirements.

The appointment comes as marketing organizations increasingly treat technology as a core part of how campaigns, customer journeys, content, and data are managed. MarTech leaders are also taking on broader responsibilities around platform adoption, personalization, automation, and measurement.

For Rozran, the new position brings together marketing technology, AI, and operational strategy as SanDisk works to develop a more connected marketing ecosystem. His role will involve working with marketing teams, IT, and technology partners to shape how the company uses platforms and emerging capabilities across its global marketing operations.