Scott Cederbaum Joins Sorenson Communications as Head of Marketing

Sorenson Communications has appointed Scott Cederbaum as Head of Marketing, Cederbaum will lead the company’s global marketing strategy, brand development, demand generation, customer lifecycle marketing, and market positioning efforts.

Cederbaum brings more than two decades of experience across growth, digital strategy, customer engagement, and revenue leadership. Before joining Sorenson, he served as Chief Revenue Officer at Blueprint Prep, where he oversaw revenue strategy, marketing, sales, pricing, and customer growth initiatives.

Throughout his career, Cederbaum has also held CMO and senior growth and revenue leadership positions. His experience includes building marketing organizations, supporting digital transformation initiatives, and using data and analytics to inform customer acquisition and retention strategies.

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His appointment comes as Sorenson operates at the intersection of communications technology, accessibility, and artificial intelligence. The company provides communication services for Deaf, DeafBlind, and Hard of Hearing communities, with offerings spanning video relay services, interpreting, captioning, and sign language technology.

For the marketing function, Cederbaum's remit brings together several areas that are increasingly connected within technology businesses. Brand development, demand generation, lifecycle marketing, and market positioning now often rely on shared customer data and coordinated digital experiences rather than operating as separate activities.

The role also places customer engagement at the center of Sorenson's marketing strategy. As communications technologies evolve, marketers in the sector are increasingly working across product education, digital engagement, customer retention, and audience-specific messaging.

Cederbaum's move adds revenue and growth experience to Sorenson's marketing leadership as the company continues to develop its communications technology portfolio. His responsibilities will span both the strategic and operational sides of marketing, from positioning and brand development to demand generation and customer lifecycle activity.