Similarweb Names Michael Akkerman as Next Chief Executive Officer

Similarweb has appointed Michael Akkerman as its next Chief Executive Officer, with the leadership transition scheduled to take effect on November 2, 2026. Akkerman will succeed founder Or Offer, who has led the digital intelligence company for nearly two decades and will remain involved during the transition.

Akkerman currently serves as Chief Business Officer at Digital Turbine and previously held leadership positions at data.ai. His experience spans digital technology, data, mobile applications, and commercial strategy, areas that intersect with Similarweb’s focus on digital market intelligence.

The leadership change comes as the role of digital data in marketing continues to evolve. Marketers increasingly rely on behavioral, competitive, search, and audience data to understand changing customer journeys and make decisions across digital channels.

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Similarweb provides web and app data designed to help organizations analyze markets, competitors, customer behavior, and digital trends. The company has also been increasingly addressing the impact of artificial intelligence on how people discover information and how businesses measure digital engagement.

The transition follows a succession process announced earlier this year, when Offer informed the company’s board of his intention to step down as CEO. At that time, Similarweb said the process was intended to support an orderly leadership handover while maintaining its existing strategy and operations.

Akkerman’s appointment therefore comes at an important point for digital intelligence, as marketers and businesses reassess how traditional web signals, emerging AI interactions, and broader digital behavior can inform business decisions.