Smartsheet Names Komal Thadani as Senior Director, EMEA Field & Partner Marketing

Smartsheet has named Komal Thadani as Senior Director, EMEA Field & Partner Marketing, adding a new leadership role focused on regional marketing, field programs, and partner engagement across Europe, the Middle East, and Africa.

Thadani brings extensive experience in enterprise technology marketing and has worked across cloud, SaaS, and business technology companies. Before joining Smartsheet, she held senior marketing roles at ServiceNow, where she led EMEA solutions and industry marketing. Earlier in her career, she held marketing positions at Oracle, IBM, and Accenture, working across technology and enterprise-focused marketing programs.

At ServiceNow, Thadani was responsible for solutions and industry marketing across EMEA, with experience spanning cloud and SaaS solutions. Her background also includes marketing strategy across different regional markets and technology segments.

Also Read: Wpromote Names Jared Malagon Director, Client Strategy

Her move to Smartsheet places her within the company's EMEA marketing organization, with responsibility for field and partner marketing. These functions typically connect regional marketing programs with sales teams and channel partners, helping coordinate campaigns, events, demand-generation activities, and partner engagement.

The appointment comes as enterprise software companies increasingly rely on regional and partner ecosystems to support go-to-market activity. Field marketing teams often work closely with sales organizations to adapt global messaging for local markets, while partner marketing connects vendors with technology providers, resellers, and other ecosystem participants.

Thadani's previous experience across enterprise technology companies provides a background in working with complex B2B products and regional marketing programs. Her appointment also reflects the expanding role of field and partner marketing as technology companies manage increasingly distributed sales and partner networks.

At Smartsheet, her remit brings together two closely connected areas of B2B marketing, regional field activity and partner engagement, as the company continues to operate across the EMEA market.