Wpromote Names Jared Malagon Director, Client Strategy

Wpromote has named Jared Malagon as Director, Client Strategy, adding to its client leadership team as the agency continues to integrate media, data, creative, and strategy across marketing programs.

Malagon joins Wpromote in a role focused on client strategy and the development of integrated marketing approaches. The position involves connecting client business objectives with media and marketing strategies while working across teams responsible for planning, analytics, creative, and execution.

The move comes as agency client strategy roles are becoming increasingly connected to measurement and business performance. As brands operate across paid search, social, programmatic, video, connected TV, retail media, and emerging channels, strategy leaders are increasingly required to consider how these channels work together rather than treating them as separate activities.

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Wpromote’s current Director, Client Strategy function includes responsibility for developing full-funnel, multi-channel media strategies, aligning measurement approaches, and guiding audience and budget decisions. The role also involves working with analytics, creative, and business development teams to translate business objectives into marketing plans.

Wpromote describes its operating model as bringing together strategy, media, creative, data, and technology. The agency also maintains capabilities across paid search and media, SEO, paid social, content marketing, digital intelligence, and other areas of digital marketing.

Malagon’s appointment comes as Wpromote continues to expand its integrated approach to marketing. The agency recently joined forces with Giant Spoon, bringing media, creative, and data capabilities into a broader operating structure.

For Malagon, the new position places him within a client strategy function that increasingly sits between business priorities and marketing execution. His role will involve working across client relationships and internal teams as brands navigate a fragmented media environment and increasingly complex measurement requirements.

The appointment reflects the broader shift in agency strategy roles toward connecting marketing activity with business objectives, data, and measurable outcomes.