Sneha Redkar Promoted to Associate Director at Publicis Media

Publicis Media has promoted Sneha Redkar to Associate Director, marking another step in her career with the media agency network.

Redkar shared the development on LinkedIn, describing the promotion as a meaningful milestone shaped by her experiences, colleagues, and learnings during her time with Publicis Media.

Redkar has built experience across media planning, performance marketing, business development, partnerships, and affiliate management. Before her current role, she held positions including Group Head and Senior Manager at Publicis Media, where her responsibilities included business alliances, strategic partnerships, affiliate relationships, and media planning.

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Earlier in her career, Redkar worked with Performics India as a Business Manager, handling areas such as media planning, performance marketing, branding, and affiliate management. She also spent several years at Media.net across business development, account management, research, and related roles.

Her progression comes as media organizations continue to operate across an increasingly complex ecosystem of digital advertising, performance marketing, data, partnerships, and audience-focused planning.

The role of media leadership has also expanded as advertisers manage a wider mix of channels and increasingly connect media investment with business outcomes. Professionals working across planning, partnerships, and performance therefore have to navigate both traditional media considerations and rapidly changing digital capabilities.

For Publicis Media, Redkar's promotion adds another layer of leadership within its organization in India. Her background across media and performance functions reflects the increasingly interconnected nature of modern media operations.

The move also highlights the importance of experienced talent within the advertising industry as agencies continue adapting to changes in consumer behavior, digital platforms, measurement, and data-driven media planning.

As Redkar steps into the Associate Director role, her experience across multiple areas of the media ecosystem is likely to inform her responsibilities and continued work within Publicis Media.

The promotion is part of the broader movement of talent across India's media and advertising sector, where leadership roles are increasingly shaped by a combination of media expertise, digital capabilities, strategic partnerships, and performance-focused thinking.