Snowflake Promotes Owen Hartnett to Head of EMEA Product Marketing
Snowflake has promoted Owen Hartnett to Head of EMEA Product Marketing, expanding his responsibilities across the company’s marketing efforts in the region.
Hartnett has been with Snowflake in product marketing, where his work has included go-to-market messaging, positioning, and marketing programs around data, AI, and cloud technology. Snowflake has also featured his work on developments in the modern marketing data stack across EMEA.
His expanded role comes as product marketing becomes increasingly connected to how technology companies communicate complex data and AI capabilities to business audiences. For marketers, the challenge is not only explaining new technologies but also translating technical capabilities into practical business use cases and measurable outcomes.
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Snowflake's own research on the EMEA marketing technology landscape has highlighted the growing convergence of advertising, marketing data, AI, privacy, and measurement. The shift is placing greater emphasis on connected data strategies and the ability to activate information across different marketing channels.
Hartnett has previously contributed to Snowflake's work around retail, consumer goods, marketing data, and AI. His responsibilities have included helping organizations understand how data platforms can support customer insights, marketing activation, and broader business decision-making.
The promotion comes at a time when EMEA marketers are navigating rapid changes in AI adoption, data governance, privacy requirements, and customer expectations. Product marketing leaders are increasingly expected to connect product development with market needs while helping sales and marketing teams communicate value in a more fragmented technology landscape.
For Snowflake, Hartnett's expanded remit places product marketing closer to these broader changes, particularly as data and AI continue to reshape the technology priorities of businesses across EMEA.
