Taboola Promotes Dariya Silko to Publisher Sales Director

Taboola has promoted Dariya Silko to Publisher Sales Director, expanding her responsibilities within the company’s publisher-focused sales organization.

Silko has built her career around publisher partnerships and digital advertising, with several years of experience at Taboola. Public professional information lists her previously as Senior Publisher Sales Manager, while her experience has included working with publisher accounts across markets including the UK and Sub-Saharan Africa.

Her background places her within an area of digital advertising that has become increasingly important as publishers look to diversify revenue beyond traditional display advertising. Publisher sales teams work closely with media organizations to develop advertising partnerships, manage commercial relationships, and connect publishers with monetization technologies.

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Silko’s professional profile also reflects a long-standing focus on publisher relationships. Recommendations from former colleagues describe her work with publisher accounts and her involvement in expanding Taboola’s publisher partnerships across different markets.

The new director-level role comes as the publisher monetization landscape continues to change. Publishers are managing shifts in audience behavior, advertising formats, first-party data strategies, and the growing influence of AI on content discovery. These changes are creating new considerations around how publishers generate revenue while maintaining control over their digital properties and audiences.

Taboola operates a content discovery and advertising platform used by digital publishers, websites, devices, and mobile applications. The company works with publishers to provide recommendation and monetization technologies across the open web.

For Silko, the promotion represents an expanded leadership role within Taboola’s publisher sales function. It also comes at a time when relationships between advertising technology companies and publishers are evolving alongside changes in digital media, programmatic advertising, and audience monetization.

The appointment adds another senior sales responsibility to Silko’s tenure at Taboola as the company continues to work across the changing publisher and advertising ecosystem.