UiPath Names Alan Browne as VP, Global Marketing Strategy, Operations & Digital Marketing

UiPath has appointed Alan Browne as Vice President, Global Marketing Strategy, Operations & Digital Marketing, expanding his responsibilities within the company’s global marketing organization.

Browne has been with UiPath for several years and has held roles across marketing and go-to-market functions. His previous experience at the company includes work in demand generation and marketing operations. UiPath previously identified him as Global Chief of Staff for Demand Generation, where he supported the global demand generation organization.

His new remit brings together three areas that have become increasingly connected within enterprise marketing organizations: strategy, operations, and digital marketing. The combination typically involves aligning marketing plans with business priorities, managing processes and technology, and coordinating digital programs across regions and channels.

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The appointment comes as UiPath continues to develop its positioning around AI-powered automation and agentic automation. The company has been expanding its focus on connecting AI agents, automation, people, and business systems as enterprises evaluate how emerging AI capabilities can be incorporated into existing workflows.

Browne’s recent professional activity has also focused on the role of data and AI in go-to-market organizations. In a recent discussion of revenue intelligence, he highlighted challenges created by fragmented customer signals across CRM, communication, product, and customer-success systems, and the need to surface relevant information early enough for teams to act on it.

For marketing organizations, this reflects a broader shift toward integrating strategy with operational infrastructure and digital execution. Marketing leaders are increasingly responsible not only for campaigns and channels, but also for the data, technology, processes, and measurement frameworks that support them.

Browne’s appointment places these responsibilities within a single leadership remit at UiPath as the company continues to operate across enterprise automation, AI, and digital transformation.