Walmart Connect Names Kate Hamill SVP, Head of U.S. Sales

Walmart Connect has appointed Kate Hamill as Senior Vice President and Head of U.S. Sales, adding new leadership to its U.S. commercial organisation. Hamill will oversee sales, strategic partnerships, sales operations and client services in the new role.

Hamill joins Walmart Connect after serving as North America Enterprise Sales leader at Pinterest. She previously spent 13 years at Meta in leadership roles focused on e-commerce and retail, according to Shelley Zalis, who announced the appointment. Hamill also brings 15 years of experience in media sales.

Her appointment comes as retail media and commerce advertising continue to evolve, with advertisers increasingly looking to connect media investment with shopping behaviour and measurable outcomes. Retail media networks are also expanding beyond traditional on-site advertising, bringing together audience data, media activation, commerce environments and measurement.

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At Walmart Connect, Hamill will lead the U.S. commercial organisation across several functions, giving her responsibility for advertiser relationships as well as partnerships and client services. In her announcement, Hamill said her remit will include contributing to the company's efforts to expand its reach and advertiser base, alongside its buying and measurement capabilities.

The role places Hamill at the intersection of media sales and commerce, as Walmart Connect continues to develop its advertising business around the retailer's customer and shopping ecosystem.

For marketers, the broader shift toward commerce media has increased the importance of connecting advertising exposure with consumer journeys and business outcomes. Industry discussions have also increasingly focused on data collaboration, measurement and the convergence of digital and physical commerce.

Hamill's appointment therefore adds a senior commercial leadership role at Walmart Connect at a time when retail media continues to develop as a major part of the advertising landscape.