DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results
Creative Audit, used by brands including Boots, links creative signals with campaign outcomes to identify what drives results and inform future creative
DAIVID, the intelligence engine for creative and media, launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results and why.
An entry point to DAIVID’s creative intelligence engine, Creative Audit gives advertisers a scalable way to understand the relationship between creative and performance, helping them to see what's working, what needs to change and where media spend could work harder.
The new turnkey solution uses DAIVID’s AI-powered technology to analyse up to 5,000 creative assets at once, assessing attention, emotion, brand recall, consideration and purchase intent. These signals are then correlated with outcome data, including media performance, social engagement, brand lift and sales, to identify the creative characteristics associated with stronger results.
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These findings are turned into a data-led creative playbook, showing brands why certain assets worked and which creative characteristics are most closely linked to business outcomes. Brands can also use the findings to assess new creative against their own benchmarks, helping to identify potential problems before committing media budgets.
Trained on tens of millions of human responses to advertising, DAIVID’s AI models predict the emotional and business impact of video and display ads without the need for audience panels. The platform measures 39 distinct emotions, alongside other metrics, including attention, brand recall and purchase intent.
Creative Audit gives marketers three key areas of intelligence:
- What works: Which creative elements are linked to stronger results?
- What to change: What should brands do differently in future creative?
- What to run: Which new ads perform above or below the brand’s benchmarks?
The solution is delivered by DAIVID’s team in days, with data visualisations for every asset and insights tailored to the brand. In an analysis of more than 3,500 creative assets for Boots, DAIVID found a 0.89 correlation between its creative intelligence signals and campaign outcomes.
Peter Grant, Boots UK’s Head of Media Effectiveness, said: “DAIVID’s deep and scaled insight of all of our ad creative has delivered clarity for our creative teams and confidence in media allocation due to strong correlations with media outcomes. They work closely with CreativeX, which has made the process frictionless and scalable.”
Ian Forrester, CEO and founder of DAIVID, said: “Brands are producing more creative than ever, but understanding what actually makes an ad work remains a challenge. Creative Audit gives marketers a way to analyse creative at scale, connect it to real campaign results and understand which creative characteristics are associated with stronger performance. The result is a clear playbook for future creative, as well as a practical way to assess new ads before putting media behind them.”
Creative Audit is part of DAIVID’s platform and can be integrated into existing workflows through API and MCP connectivity. For more information on Creative Audit, visit daivid.co
About DAIVID
DAIVID is the intelligence engine for creative and media. Its AI-powered platform predicts at scale how and why ad creative will perform before campaigns go live, and boosts brand outcomes by curating media supply based on emotion. DAIVID consistently delivers performance improvements of more than 20% for its partners and plugs into existing workflows through API and MCP connectivity. Headquartered in London, with operations across the US and APAC, DAIVID works with partners including Kinetiq, CreativeX and Mass Analytics, as well as global brands and agencies including Nike, Boots, Snapchat and WPP.
