Articles by Peter
MarTech360 Interview with Tim Rodgers, CEO & Founder at Ace Workflow
Tim Rodgers, CEO of Ace Workflow, shares how AI and workflow automation can eliminate manual work and help teams focus on higher-value tasks.
MarTech360 Interview with Anniston Ward, USA PR, Events, and Education Manager at Metricool
Metricool’s Anniston Ward discusses AI in marketing, social media trends, empathy, marketing education, and the importance of human judgment.
Best AI Infrastructure Providers for Enterprise AI in 2026
Enterprise software fragmentation is creating broken data flows, disconnected CX, and rising SaaS costs across marketing, advertising, and CX teams.
MarTech360 Interview with Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent
Ada shares marketing insights on customer value, AI, creator communities, retention, and why marketers must connect strategy with business growth.
Top AI SEO agencies: five teams that change different parts of the work
AI search is changing how buyers discover B2B vendors, but many AI SEO agency lists still fail to explain how agencies actually improve a brand’s visibility.
How to Build a More Reliable Martech Stack With APIs and Integrations
Martech stacks often struggle not because of individual tools, but because fragile integrations and changing APIs can disrupt how platforms work together.
MarTech360 Podcast with Sebastian Lepez, Founder and CEO of JOLT Digital
Sebastian Lepez joins the Data Demand Podcast to discuss why global marketing strategies need deeper localization to succeed across diverse markets.
From Tool Stack to AI Execution: How Multi-Platform Sellers Are Actually Getting Work Done
AI tools can save time, but fragmented platforms & manual workflows often limit their impact, leaving businesses with AI insights but little automated execution
MarTech360 Podcast with Carolyn Kolb, Senior Director, Marketing Performance and Technology at Blue Yonder
Blue Yonder’s Carolyn Kolb shares how revenue operations can move beyond funnel metrics to build a connected, business-focused go-to-market strategy.
The AI Adoption Trap: Why Businesses Need to Prioritize Continuity Alongside Automation
Businesses must balance AI automation with operational resilience to reduce disruptions and ensure continuity during system failures.
MarTech360 Podcast with Anurag Sure, Senior Strategy Director at Dentsu
Anurag Sure shares how marketers can move beyond analytics to build stronger brand stories and lasting business impact.
MarTech360 Podcast with Todd Bates, APAC Enterprise Industry Marketing Director at Red Hat
Todd Bates shares how enterprise marketers can drive growth by aligning AI, ABM, and business strategy.