Articles by Peter
MarTech360 Podcast with Sebastian Lepez, Founder and CEO of JOLT Digital
Sebastian Lepez joins the Data Demand Podcast to discuss why global marketing strategies need deeper localization to succeed across diverse markets.
From Tool Stack to AI Execution: How Multi-Platform Sellers Are Actually Getting Work Done
AI tools can save time, but fragmented platforms & manual workflows often limit their impact, leaving businesses with AI insights but little automated execution
MarTech360 Podcast with Carolyn Kolb, Senior Director, Marketing Performance and Technology at Blue Yonder
Blue Yonder’s Carolyn Kolb shares how revenue operations can move beyond funnel metrics to build a connected, business-focused go-to-market strategy.
The AI Adoption Trap: Why Businesses Need to Prioritize Continuity Alongside Automation
Businesses must balance AI automation with operational resilience to reduce disruptions and ensure continuity during system failures.
MarTech360 Podcast with Anurag Sure, Senior Strategy Director at Dentsu
Anurag Sure shares how marketers can move beyond analytics to build stronger brand stories and lasting business impact.
MarTech360 Podcast with Todd Bates, APAC Enterprise Industry Marketing Director at Red Hat
Todd Bates shares how enterprise marketers can drive growth by aligning AI, ABM, and business strategy.
MarTech360 Podcast with Ricky Abbott, President at Transmission
Ricky Abbott shares how B2B marketers can move beyond automation to build strategic, revenue-focused marketing teams.
Retailers have two years to ensure they’re the ones in charge of retail media’s inevitable AI shift, report finds
Retailers face a narrowing window to shape AI-driven commerce media before losing control of the value chain.
The Platform-Switching Tax: The Hidden Cost Every Multi-platform Seller Pays
Discover the hidden cost of platform switching for online sellers and learn how to streamline operations for faster growth.
MarTech360 Podcast with Michael Maximoff, Chief Growth Officer and Co-Founder at Belkins
Michael Maximoff shares strategies for turning fragmented B2B outreach into a unified, scalable engine for sustainable revenue growth.
MarTech360 Podcast with Patrick Corcoran, VP and Global Head of Marketing and External Relations at Hitachi
Patrick Corcoran shares insights on breaking silos, strengthening customer relationships, and driving unified sales and marketing growth.
Web Push advertising in 2026: Outlook and forecast
Web Push advertising is evolving as privacy rules, platform policies, and user expectations reshape digital engagement strategies.