ASAPP Names Jeremy Stinson as Chief Marketing Officer
ASAPP has appointed Jeremy Stinson as Chief Marketing Officer, bringing an enterprise software marketing executive into the company as it focuses on scaling AI-powered customer experience solutions.
Stinson brings 20 years of experience in enterprise software, with expertise in category creation, product marketing, and go-to-market strategy. According to ASAPP, his background includes building marketing organizations and developing strategies that help technology companies communicate complex products and support business growth.
In his new role, Stinson will lead ASAPP's global marketing organization. The appointment comes as enterprises move beyond experimenting with artificial intelligence toward deploying AI systems in production environments, including customer service operations.
Also Read: TEGNA Appoints Tim Thomas to Lead Atlanta and Macon Television Stations
ASAPP provides an AI-powered customer experience platform designed to coordinate AI agents, human expertise, and enterprise systems across voice and digital channels. As businesses evaluate these technologies, vendors face the challenge of communicating not only their technical capabilities but also their practical impact on customer experience and operational performance.
This creates a growing role for marketing leadership in the enterprise AI sector. Marketing teams must explain complex technologies to business decision-makers, establish clear market positioning, and connect product capabilities with measurable outcomes. They also need to help buyers distinguish between emerging AI claims and solutions that can operate reliably at enterprise scale.
Stinson's experience in product marketing and go-to-market strategy aligns with these challenges. His appointment reflects the importance of positioning, customer evidence, and clear communication as competition intensifies among providers of enterprise AI and customer experience technology.
As organizations increasingly assess AI investments based on business value and deployment readiness, marketing leaders will play an important role in connecting technical innovation with customer needs and commercial objectives.
