Broadsign Names Noah Jankel as Sales Director, Platform Sales, North America

Broadsign has appointed Noah Jankel as Sales Director, Platform Sales, North America, bringing him back to the company in a leadership role focused on its platform sales business. The appointment comes as the out-of-home (OOH) advertising sector continues to expand its use of digital platforms and programmatic buying.

In his new position, Jankel will be associated with Broadsign’s North American platform sales operations. The role sits within a market where advertisers and media owners are increasingly looking for more efficient ways to plan, buy, manage, and measure OOH campaigns.

Broadsign provides software for the OOH industry, supporting media owners, agencies, and brands in managing advertising inventory and campaign workflows. Its technology covers digital signage, campaign automation, reporting, and programmatic digital out-of-home (DOOH) advertising.

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The company has also been developing its platform capabilities following its acquisition of Place Exchange. The combination brought together Broadsign’s OOH technology and Place Exchange’s programmatic marketplace, expanding access to digital screens and connections with demand-side platforms. Broadsign has outlined priorities around simplifying campaign transactions, improving inventory monetization, and strengthening reporting and optimization capabilities.

Jankel’s appointment comes against this backdrop of continued development in the programmatic OOH market. As digital screens become more connected to automated media buying systems, platform sales teams play an important role in building relationships with agencies, advertisers, and other industry stakeholders.

The North American market remains an important part of the wider OOH ecosystem, where technology providers are working to make campaign planning and execution more integrated with other digital media channels. Jankel’s new role places him within this evolving business landscape as Broadsign continues to develop its platform offering.