WPP Media Appoints Parvathi Raghunathan as Senior Vice President

WPP Media has appointed Parvathi Raghunathan as Senior Vice President, bringing experience across advertising technology, data partnerships, programmatic media, and marketing technology to the agency network. She joins from The Trade Desk, where she served as Director - Data Partnerships.

Raghunathan’s career spans several major players in the advertising and technology ecosystem, including GroupM, Amazon, Xaxis, SilverPush, and YuMe. At GroupM, she held senior roles in MarTech and data partnerships, while her work at Amazon involved programmatic advertising solutions. At The Trade Desk, she worked in data partnerships, an area that has become increasingly important as advertisers look to connect audience insights with media activation and measurement.

Her move to WPP Media comes at a time when agencies are placing greater emphasis on integrating media capabilities with data, technology, and platform partnerships. As digital advertising becomes more complex, advertisers are seeking better ways to manage audience data, improve campaign measurement, and coordinate activity across multiple channels.

Also Read: Stagwell Names Alexandra (Cohen) Sirota as Vice President, Communications

Data partnerships have become a significant part of this shift, helping agencies and brands access insights and technology that support audience planning, targeting, and campaign performance. Executives with experience across both agency networks and technology platforms bring perspectives from different parts of the advertising ecosystem.