Colin Cherry Joins Clinch as VP of Growth, EMEA

Clinch has appointed Colin Cherry as Vice President of Growth, EMEA, bringing a new senior leader into the company’s growth organization as it continues to develop its presence across the European, Middle Eastern, and African markets.

Cherry’s appointment comes with experience spanning the advertising and marketing technology ecosystem. In his new role, he will focus on growth activities across the EMEA region, working at the intersection of business development, client relationships, and the evolving needs of advertisers and marketers.

The move comes at a time when the adtech and martech industries are undergoing significant changes. Brands and agencies are increasingly looking for ways to connect data, media, creative, and measurement while navigating a more fragmented digital advertising environment. Regional growth leaders are therefore taking on a broader role in connecting market opportunities with changing customer requirements.

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For Clinch, Cherry’s EMEA remit places regional growth at the center of his responsibilities. His experience in the advertising technology space is expected to support conversations with marketers, agencies, and other industry stakeholders across the region.

The appointment also reflects the continued movement of experienced professionals between different parts of the adtech and martech ecosystem. As companies expand internationally, leadership roles focused on specific markets can help organizations better understand local business conditions, customer expectations, and industry developments.

His arrival adds another experienced voice to the company’s leadership as the advertising technology landscape continues to evolve across EMEA. For the wider industry, the appointment is another example of how organizations are strengthening regional leadership as advertisers and agencies adapt to changes in digital media, data, and technology.