dentsu Names Vivien Chia as Client Partner

dentsu has named Vivien Chia as Client Partner, adding to its client leadership team as the agency continues to support brands across an evolving marketing and media landscape.

Chia recently began her new role at dentsu, describing the move as an opportunity to start from the ground up, learn, and take on new challenges. Her appointment places her in a client-facing position within the agency network.

Client Partner roles typically involve managing client relationships, understanding business and marketing priorities, and coordinating teams to deliver campaigns and services aligned with client objectives. The position also requires collaboration across strategy, media, creative, and other specialist functions as brands increasingly seek integrated marketing support.

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The appointment comes as agencies adapt to changes in consumer behavior, digital media consumption, and the use of data and technology in marketing. Clients are increasingly looking for partners that can connect audience insights, media planning, campaign execution, and performance measurement across multiple channels.

For agencies such as dentsu, client leadership remains an important link between business objectives and the execution of marketing strategies. Client Partners help translate client needs into actionable plans while coordinating internal capabilities and maintaining relationships with key stakeholders.

Chia’s move adds to dentsu’s client-facing team as the marketing services sector continues to navigate changing client expectations and increasingly interconnected media and technology capabilities. Her early focus on learning and building in the new role also reflects the ongoing adaptation required of professionals working in a fast-changing agency environment.