Foundry Promotes Jules Hatfield to Sales Director, US

Foundry has promoted Jules Hatfield to Sales Director, US, adding to its commercial leadership team as the technology media and marketing services company continues to develop its business in the North American market.

The appointment comes as B2B technology marketing continues to evolve, with companies looking for more integrated ways to reach decision-makers and influence enterprise buying journeys. Sales leadership is becoming increasingly important for connecting media, data, content, and event-based solutions with the needs of technology advertisers.

In the new position, Hatfield will take on a senior sales leadership role focused on the US market. The role is expected to involve supporting commercial growth, managing client relationships, and connecting technology brands with Foundry's portfolio of marketing and media services.

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Foundry operates a range of technology-focused media brands, including CIO, CSO, Computerworld, PCWorld, TechCrunch, and Cheddar News. Its business spans digital advertising, demand generation, research, custom content, and industry events, serving technology companies and business decision-makers.

The promotion comes at a time when B2B marketers are navigating longer buying cycles and increasingly complex decision-making groups. Reaching enterprise audiences often requires coordinated campaigns that combine trusted editorial environments, targeted media, research, and direct engagement opportunities.

For media and marketing organizations such as Foundry, commercial teams play a central role in aligning these offerings with advertiser objectives and evolving market requirements.