Audyence Appoints Simon Gill as Enterprise Account Director

Audyence has appointed Simon Gill as Enterprise Account Director, adding to its commercial team as the B2B marketing technology company continues to develop its enterprise business.

In his new role, Gill will focus on enterprise client relationships and business development. The position involves working with marketing and sales leaders, understanding their demand generation requirements, and identifying opportunities to support customer acquisition through Audyence’s platform.

Audyence operates a B2B media marketplace that connects marketers with premium publishers for outcomes-based media buying. Its platform is designed to give businesses greater control over campaign spending, publisher selection, and performance transparency.

The appointment comes as B2B marketers reassess traditional demand generation practices. Organizations are increasingly looking beyond lead volumes and placing greater emphasis on lead quality, campaign accountability, and the contribution of marketing activities to sales pipelines.

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Managing multiple publishers, comparing media costs, and measuring campaign outcomes can create operational challenges for enterprise marketing teams. Platforms that bring greater visibility and control to these processes are becoming an important part of the B2B marketing technology landscape.

Enterprise account leadership plays a role in connecting these technology capabilities with customer requirements. It also involves managing complex buying processes and building relationships across marketing, demand generation, and marketing operations teams.

Gill's appointment comes as Audyence continues to build its team and expand its presence in the B2B marketing ecosystem. The company has been developing its marketplace approach around transparency and outcomes-based media buying, areas that remain important to businesses seeking greater accountability from their demand generation investments.