Adlook expands North America leadership with the appointment of Natalie Canavati as Regional Vice President
Adlook, a next-generation media technology company specializing in programmatic advertising across the open internet and CTV, has appointed Natalie Canavati as Regional Vice President, North America. The appointment strengthens the company’s commercial leadership as it continues to expand in the region.
In this role, Canavati will lead Adlook’s growth strategy across North America, including Canada, with the US as the primary focus market. She will scale the commercial organization, set the go-to-market strategy and deepen client relationships. She will report directly to Luca Filardo, Chief Revenue Officer at Adlook.
Canavati brings more than two decades of experience in advertising technology across programmatic, CTV and retail media. Most recently, she was SVP of Growth at Mogl, a Certified Service Partner of The Trade Desk. As its first revenue leader, she built the commercial function from the ground up, transitioning Mogl from founder-led sales to a dedicated sales team. She also expanded partnerships with brands and independent agencies.
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Before Mogl, she rose from Regional Vice President to Senior Vice President of Business Strategy and Development at Goodway Group. She led the sales organization as Goodway Group evolved to serve both independent agencies and brand marketers, moving from a regional model to a national structure with dedicated agency, brand and retail media teams. Earlier, as Director of Sales at Viant, she led the Central Region and guided agencies and brands through the industry’s move from ad networks to programmatic, bringing them into data-driven buying across display, video and CTV.
Luca Filardo, Chief Revenue Officer at Adlook, commented: “North America is a major growth market for Adlook, and Natalie brings the combination of market experience and commercial leadership we need as we scale. She understands how agencies and brands buy media, but she also knows what it takes to build a sales organization around changing client needs and new technology. I’m delighted to welcome her to Adlook and look forward to working with her as we grow our business and partnerships across the region.”
Canavati joins as advertisers adapt to AI-driven changes in consumer behavior and face growing pressure to demonstrate the impact of every media dollar. Adlook pairs deep learning technology with outcome-based media strategies to simplify programmatic buying and deliver measurable results.
Commenting on her new role, Natalie Canavati said: “As consumers integrate AI into their everyday lives, the way they watch, read, scroll, and shop is changing fast. Marketers need technology that keeps pace, and an expert alongside them as they adopt it. Adlook delivers both. We’re trusted by global brands to drive results, and I’m excited to bring that same combination to agencies and marketers across North America.”
About Adlook
Adlook is an independent, self-driving media buying platform for the open internet - AI-powered and outcomes-focused. We empower product-driven brands to grow faster and smarter by solving programmatic’s biggest flaws: inaccurate targeting, poor media quality, and ecosystem complexity. With proprietary Smart Audiences, a Deep Learning bidder, and outcome-based models, Adlook delivers measurable outcomes such as attention, brand lift, and incremental reach.
