CMI Media Group Promotes Sargi Mann to Chief Strategy Officer

CMI Media Group has promoted Sargi Mann to Chief Strategy Officer, expanding her leadership role across the agency’s strategy, media, analytics, data, technology, and activation capabilities.

In her new position, Mann will oversee the agency’s enterprise-wide strategy practice, bringing together audience insights, research, and marketing capabilities to support clients across healthcare, life sciences, and wellness.

The promotion follows her work in reshaping the agency’s Communications Planning discipline into a new Decision Strategy team. The team is focused on connecting brand planning with measurable changes in healthcare-related behavior and commercial outcomes.

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Mann brings more than 25 years of experience across advertising agencies, publishers, and client organizations. Her background includes developing marketing strategies for prescription pharmaceutical, over-the-counter, and consumer brands, with experience spanning both healthcare professional (HCP) and direct-to-consumer (DTC) audiences.

During her time at CMI Media Group, she has contributed to new business initiatives, complex brand campaign launches, and strategic planning for clients navigating changing market conditions and product portfolios.

Commenting on the appointment, Justin Freid, Group President of Media at CMI Media Group, highlighted Mann’s role in modernizing the agency’s strategic planning capabilities and developing the Decision Strategy team.

The appointment comes as healthcare marketers face increasing pressure to connect audience understanding with campaign execution and measurable outcomes. Reaching patients, caregivers, and healthcare professionals requires strategies that account for different information needs, media habits, and changing healthcare environments.