VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising company in the market, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace.
The partnership delivers access to 254 digital screens generating over 163 million monthly viewable impressions across the three Baltic markets. JCDecaux’s network in the Baltics spans shopping malls, transit hubs, roadside and city centre locations in the region's capitals.
In Estonia, the partnership brings 61 digital screens generating more than 75 million monthly impressions. Coverage extends across roads and the city centre in Tallinn, including 44 urban panels and bus shelters delivering 50 million monthly impressions, alongside 17 large-format billboards adding a further 25 million monthly impressions.
In Latvia, 83 digital screens deliver more than 47 million monthly impressions. The network reaches audiences across Riga's roads and city centre, including 76 urban panels and bus shelters with 24 million monthly impressions, as well as six billboards delivering seven million monthly impressions, alongside the eye-catching Origo Premium 3D screen at Riga's central station, delivering a further 16 million monthly impressions.
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In Lithuania, JCDecaux's largest Baltic network delivers 110 digital screens generating over 41 million monthly impressions. Inventory spans Vilnius's roadside, city centre and premium retail locations, including 80 urban panels and bus shelters, 13 billboards, 16 screens at the Panorama shopping mall and the three-sided spectacular billboard at the Savanorių roundabout.
“Estonia, Latvia and Lithuania are increasingly sophisticated advertising markets, and this partnership gives brands a single point for programmatic DOOH access to all of JCDecaux's premium inventory,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With more than 250 digital screens now available through the VIOOH Trading Manager platform, advertisers can build cross-Baltic campaigns with targeting precision and real-time optimisation. This is a fast-growing region, and programmatic is how brands will capture it efficiently.”
“This partnership with VIOOH marks an important step in how advertisers can access our premium DOOH network across the region,” said Øyvind Markussen, The Regional Director Baltics, JCDecaux. “VIOOH has opened up access to our screens in Tallinn, Riga and Vilnius for a global marketplace of buyers, bringing advanced targeting capabilities to our roads, city centre and retail environments. Advertisers can now plan and execute campaigns across Estonia, Latvia and Lithuania with far greater efficiency and precision than ever before.”
Through programmatic buying via VIOOH's supply-side platform, advertisers gain access to JCDecaux’s network across Estonia, Latvia and Lithuania with enhanced targeting capabilities, real-time campaign optimisation and seamless integration with global DOOH strategies.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 49 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
About JCDecaux Baltics
JCDecaux is the leading out of home company globally. It operates as three separate markets in the Baltics - Lithuania, Latvia and Estonia. All three countries sell both traditional OOH and Digital OOH inventory.
JCDecaux designs, installs and maintains a range of services for the benefit of cities and its infrastructure. These services are financed by advertisements that are located in busy locations, offering brands maximum visibility. Because it benefits all stakeholders - local governments, advertisers and users, this business model is unique and sustainable. JCDecaux keeps innovating and adapting to society’s changing needs. This is why JCDecaux in the Baltics is digitising more and more of its inventory - all of it now available for programmatic buying for an even more versatile experience.
