Jacqueline Cone Returns to Salesforce as SVP, Global Field Marketing

Jacqueline Cone has returned to Salesforce as Senior Vice President, Global Field Marketing, taking on a senior marketing leadership role focused on field marketing across the organization.

Cone’s return comes as B2B technology marketing continues to evolve around artificial intelligence, data, personalization, and increasingly complex enterprise buying journeys. Field marketing has an important role in connecting global marketing strategies with regional markets, customers, partners, and sales organizations.

In her new position, Cone will lead global field marketing activities, working across markets and teams to align marketing programs with business and customer priorities. The role sits at the intersection of marketing strategy, regional execution, demand generation, events, and sales alignment.

Enterprise technology marketing has become more complex as buyers increasingly conduct research across digital channels before engaging directly with vendors. Buying committees can also include stakeholders from technology, finance, security, operations, and business leadership, requiring marketing teams to develop relevant experiences for different audiences.

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Artificial intelligence is adding another dimension to this environment. AI is increasingly being incorporated into marketing workflows for content creation, audience analysis, personalization, campaign optimization, and measurement. For field marketing teams, these technologies can influence how programs are planned and adapted across different markets.

Cone’s return to Salesforce also highlights the importance of experienced marketing leadership within large global technology organizations. Field marketing leaders need to balance global consistency with local market requirements while working closely with sales and other revenue functions.

The role of field marketing is also changing as organizations place greater emphasis on measurable outcomes. Rather than focusing solely on events or lead generation, teams are increasingly evaluating how marketing activities contribute to pipeline, customer engagement, and broader business objectives.

For the wider MarTech ecosystem, Cone’s appointment reflects the continued convergence of marketing technology, data, AI, and sales alignment. Global marketing teams are increasingly using technology to coordinate activities across markets while maintaining a consistent customer experience.

Cone’s return represents another senior leadership development within the B2B technology marketing sector as Salesforce and other enterprise technology companies continue adapting their go-to-market strategies to changing buyer behavior and emerging technologies.