Marketbridge Names Adam Thomas as Senior Account Director

Marketbridge has named Adam Thomas as Senior Account Director, adding client leadership experience to its B2B marketing and go-to-market organization.

Thomas joins Marketbridge in a senior account management role focused on client relationships and account leadership. The appointment comes as B2B marketing agencies and consultancies increasingly connect account management with strategy, media, data, creative, technology, and measurement.

Marketbridge works with B2B organizations across go-to-market strategy, marketing, analytics, technology, and activation. Its current model brings together strategy, AI, creativity, activation, and measurement within integrated go-to-market programs.

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The Senior Account Director role places client leadership at the center of these activities. Marketbridge's account leadership positions involve managing client relationships, developing account strategies, coordinating multidisciplinary teams, and connecting marketing activity with broader business and growth objectives.

The move comes as enterprise B2B marketing programs become more complex, with organizations managing multiple channels, audience segments, data sources, and technology platforms. Account leaders increasingly need to coordinate work across media, strategy, creative, analytics, and technology while maintaining alignment with client priorities.

For Marketbridge, Thomas joins an organization that has been expanding its integrated approach to B2B growth. The company currently has more than 350 employees across North America and Europe and works with organizations across technology, financial services, healthcare, industrial, and consumer sectors.

Marketbridge has also continued to build leadership across areas including client success, strategic planning, marketing science, strategy consulting, and corporate marketing.

Thomas's appointment adds senior account leadership as Marketbridge continues to structure client relationships around increasingly connected marketing and go-to-market functions, where account management is closely tied to strategy, execution, measurement, and commercial planning.