Nina Funnell Joins Adhesive as Account Director

Nina Funnell has joined Adhesive as Account Director, taking on a new role within the agency’s account leadership team.

Funnell’s appointment comes as agencies continue to adapt to changing client expectations, increasingly complex media environments, and the growing need to connect strategy, creativity, data, and technology across campaigns.

As an Account Director, Funnell will work closely with clients and internal teams, helping coordinate account activity and supporting the development and delivery of marketing initiatives. Account leadership roles have increasingly expanded beyond traditional client servicing, with agencies placing greater emphasis on understanding business objectives, audience behavior, media performance, and measurable outcomes.

The move also reflects broader changes across the advertising and marketing industry. Clients are navigating a fragmented ecosystem that includes traditional media, digital platforms, social channels, connected TV, retail media, and emerging AI-powered tools. This has increased the importance of strong coordination between agencies and their clients.

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For account leaders, understanding how different channels work together has become an important part of managing modern client relationships. Campaigns increasingly require collaboration between media, creative, data, technology, and strategy teams, making cross-functional coordination central to agency operations.

AI is also influencing how agencies approach client work. From research and audience analysis to content development and campaign optimization, AI tools are becoming part of everyday marketing workflows. This is creating new opportunities while also requiring account teams to maintain a clear focus on client objectives and audience needs.

Funnell’s move to Adhesive adds experience to the agency’s account leadership function at a time when the relationship between brands and agencies is becoming increasingly strategic.

The appointment highlights the continuing evolution of agency account management, where professionals are expected to combine client relationship skills with a broader understanding of marketing technology, media, data, and business strategy.

As brands continue to navigate an increasingly complex marketing landscape, account leadership will remain an important link between client priorities and the teams responsible for turning those priorities into marketing activity.