The Trade Desk Names Pragati Banka Associate Director, Client Services

The Trade Desk has appointed Pragati Banka as Associate Director, Client Services, adding to its client services team as advertisers and agencies navigate an increasingly data-driven digital advertising environment.

Banka is based in Gurugram, India, and her appointment places her within The Trade Desk’s client-facing operations. The role typically involves managing client relationships, supporting campaign strategy and execution, and coordinating with internal teams to help advertisers use programmatic advertising technology effectively.

The Trade Desk operates an independent demand-side platform (DSP) that enables advertisers and agencies to plan, purchase, and measure digital advertising across channels such as connected television, online video, mobile applications, and the open internet. Its technology supports data-driven audience targeting and campaign optimization.

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Client services has become an important function in programmatic advertising as media buying increasingly relies on automation, audience data, and real-time campaign decisions. Client services leaders help connect the technical capabilities of advertising platforms with the business objectives of brands and agencies.

The role also requires coordination across account management, campaign operations, measurement, and platform support. As advertisers distribute budgets across more digital channels, clients increasingly expect clearer performance reporting, consistent campaign management, and alignment between media investment and business outcomes.

Banka’s appointment comes amid continued development across the advertising technology sector, where independent platforms and agency teams are working to address changes in media consumption, privacy requirements, and measurement practices.

For The Trade Desk, client services remains a key link between its advertising technology and the organizations using it to reach audiences. The appointment adds to that function as brands and agencies continue to adapt their media strategies to a more fragmented and technology-driven advertising landscape.