Globo Selects Adform as One of Its Programmatic Platform Partners to Power Client Campaigns Across Brazil

Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil.

The partnership is enabled through GAMA DSP, providing access to Adform’s integrated ecosystem, including its DSP, SSP, ad server, DMP, and ID Fusion identity graph. This allows for more precise, outcome-driven media buying across Desktop, CTV, and DOOH inventory. The integration has been designed to strengthen the existing advantages of Globo’s platform, combining the company’s first-party data from more than 140 million Globo IDs with premium inventory and brand-safe environments, now supported by a more robust and flexible technology layer.

“As we move our clients into a new phase of our programmatic media operation, we needed a partner with the global scale and product depth to match the ambition of the Brazilian market,” said Renata Fernandes, Director of Digital Advertising Products at Globo. “Adform’s technology provides our team and our advertisers with targeting precision, advanced measurement capabilities, and a solid operational foundation that will support our growth and evolution in the years ahead.”

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For Adform, the agreement represents a significant expansion of its presence in Latin America’s programmatic ecosystem, one of the fastest-growing markets in the world.

“With GAMA DSP, Globo occupies a unique position at the intersection of premium media data and strong advertiser demand in Brazil, exactly the type of partner we built our platform for,” said John Piccone, Regional Vice President, Americas at Adform. “We are excited to be part of this new stage in the platform’s evolution and to bring our solutions to one of the most important media companies in Latin America.”

The rollout will provide Globo’s advertisers with access to Adform’s tools for campaign execution, audience activation, and cross-channel reporting. Additional API integrations and new reporting capabilities are also planned throughout the second half of 2026.

About GAMA 

GAMA is Globo’s intelligent and customized programmatic media platform, which combines the company’s first-party data and premium inventory with ideal media buying tools for advertisers in the Brazilian market to achieve more precise and effective results in their advertising campaigns. With data-driven programmatic media technology, buying through GAMA is based on data intelligence, ensuring selective and safe ad delivery, revolutionizing campaign assertiveness and performance.

About Adform

Adform, the powerful and safe media buying platform, has a 20+ year history of delivering service excellence and forward-looking technology. It enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.