Qualified Introduces 'Spotlight' to Enhance Transparency in AI-Driven B2B Marketing
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Qualified unveiled 'Spotlight,' the industry's first observation layer for agentic B2B marketing, integrated into its Agentic Marketing Platform. This innovation offers marketers unprecedented transparency into Piper, the AI SDR Agent, by providing insights into her decision-making processes, including how she thinks, reasons, and strategizes for each unique buyer. Spotlight enables observation of lead and account contexts, buyer behavior across various channels, and Piper's adherence to specific goals and marketing-defined guardrails.
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"Never before have marketers been able to have such clear insight, and build so much confidence, in the decisioning of an AI Agent," said Kraig Swensrud, Founder and CEO of Qualified. Since Piper's launch a year ago, leading brands like Asana, Box, and Clari have adopted her, with Asana's CMO Shannon Duffy noting a 22% increase in pipeline generation. Spotlight is set to be available in August 2025 for customers on Qualified Agentic Marketing Plans.Read More: Qualified Unveils Spotlight
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