VideoAmp, a leading tech-first media measurement company, announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. An industry-first, the Company’s comprehensive cross-platform planning, audience measurement, outcome measurement and optimization solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them with an end-to-end, adaptable solution to reach target audiences and drive better business outcomes at scale, all “Powered by VideoAmp™” .
The launch marks a fundamental shift for VideoAmp as the company transforms its tech stack to better help its clients — including Paramount, Warner Bros. Discovery and Yahoo! — navigate a cross-platform and audience-first world.
Supercharged by VideoAmp’s industry-leading data and tech engine VALID™,
Powered by VideoAmp™ offers unparalleled flexibility for clients to access currency-grade data and precise cross-platform measurement in their own systems and workflows through direct API integrations, and create impactful solutions unique to their business. Benefits include:
- Flexible Access to Cross-Platform Planning, Audience and Outcome Measurement: VideoAmp's full suite of solutions can now be accessed through always-on API integrations or user-friendly dashboards for intuitive reporting and insights.
- Seamless Integration of Currency-Grade Data into Existing Tools: Clients can embed VideoAmp’s currency-grade data and insights into their existing workflows, eliminating disconnected tools and enhancing efficiency with an end-to-end solution.
- Comprehensive Insights and Optimization at Every Stage: Clients can access precise insights for planning and measurement using VideoAmp’s industry-leading commingling methodologies and Patented Clean Room Technology, driving more effective cross-platform campaigns.
“Our next generation platform is a toolbox for your media business – a catalyst for our clients to customize and accelerate how they leverage our solutions,” said Tony Fagan, President of Technology and Strategy at VideoAmp. “We are providing clients with the same dashboards, while affording them the building blocks to do it in a way that is most seamless and valuable to their particular use cases, resources and workflows. We are committed to meeting our customers where they are, empowering them to build unique, innovative workflows that drive better outcomes, and ultimately, drive their businesses forward.”
VideoAmp is currently powering Warner Bros. Discovery’s proprietary, first-party data advertising platform, Olli, allowing for seamless campaign planning, activation and measurement for Data Driven Video campaigns across WBD’s entire portfolio of premium content and brands.
Warner Bros. Discovery has seen 166% growth in Data Driven Video cross-platform campaigns guaranteed on VideoAmp currency, providing advertisers with incremental deduplicated reach across linear, streaming, and digital.
VideoAmp is also integrated within Paramount’s industry-leading advanced targeting platform Vantage, powering audience creation, stewardship, pacing and post-campaign measurement for deals guaranteed on VideoAmp currency.
“Interoperability in measurement and currency is Paramount’s calling card, and VideoAmp’s technology enables us to serve our partners seamlessly in today’s rapidly evolving media landscape,” said Travis Scoles, EVP, Advanced Advertising, Paramount. “By leveraging VideoAmp’s big data solution across all of our advertising systems and workflows, our clients are able to take advantage of new products in the market without altering the discussion around how we buy and sell.”
In addition to networks, other publishers and DSPs are leveraging the suite of APIs to power their programmatic solutions. For instance, Yahoo DSP was the first DSP to integrate VideoAmp’s measurement and audience capabilities into their tech stack through Yahoo ConnectID, their future-proof identity solution. With this integration, Yahoo DSP advertisers can more effectively reach their audiences with robust segments, understand CTV campaign performance in real-time via high-quality viewership data, and deploy optimizations based on audience exposures and frequency, even when 3P cookies are not available.
SOURCE: Businesswire
