Meghan Crowley Promoted to VP, Client Partner at Tinuiti

Meghan Crowley has been promoted to Vice President, Client Partner at Tinuiti, marking the latest step in her more than five-year career with the marketing agency.

Crowley’s promotion expands her responsibilities in client partnership and account leadership. Her career at Tinuiti has included working closely with clients and internal teams across marketing programs, with the new position placing her in a more senior client leadership role.

The move comes as client partner roles continue to evolve within performance marketing agencies. As brands manage increasingly complex digital marketing strategies across paid media, commerce, search, social and measurement, client leaders are taking on broader responsibilities in connecting agency teams with business priorities.

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For client partners, the role is no longer limited to managing day-to-day relationships. Senior leaders are increasingly involved in strategic planning, business discussions, performance measurement and coordinating specialist teams across multiple marketing channels.

Tinuiti's current client partner roles emphasize executive client relationships, strategic planning, cross-functional collaboration, business performance and leadership development. The agency also connects client leadership with areas such as media, measurement, technology and AI.

Crowley’s promotion comes against this broader shift in agency-client relationships. As marketing organizations demand greater accountability from their agency partners, client leadership is becoming an important link between campaign execution and wider business objectives.

The role also reflects the growing importance of combining relationship management with a strong understanding of digital marketing and performance data. Client partners increasingly need to navigate conversations around media investment, measurement, customer behavior and changing marketing technology.

For Crowley, the promotion represents continued progression at Tinuiti after more than five years with the agency. Her move into the Vice President, Client Partner position adds another senior leadership chapter to her career while reflecting the expanding responsibilities of client partnership within modern marketing agencies.