Prodege Appoints Todd Parsons as Chief Executive Officer

Prodege has appointed Todd Parsons as Chief Executive Officer. The appointment brings a product and technology executive with experience across consumer behavior, commerce, data, advertising, and AI into the company’s top leadership role.

Parsons most recently served as Chief Product Officer and President of Performance Media at Criteo, where he was responsible for the company’s global product vision and Performance Media business. During his time at Criteo, he worked across commerce, first-party data, self-service products, and AI capabilities. He also was involved in Criteo’s partnership that brought its advertising capabilities to ChatGPT.

Before Criteo, Parsons held product leadership positions at SocialCode and OpenX and led product for Acxiom’s Marketing Services business. He also founded two venture-backed companies, BuzzLogic and Aditive. His career has largely centered on the intersection of consumer data, identity, advertising, commerce, and emerging technology.

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At Prodege, Parsons will lead a consumer marketing and insights platform built around loyalty programs, market research, and performance marketing. The company says its communities include more than 125 million people, giving it a large consumer base from which brands can gather feedback and engage audiences.

The leadership change comes as AI increasingly influences how consumers discover products, make decisions, and interact with brands. For marketers, this shift is also creating new questions around first-party data, consumer insights, personalization, and how advertising platforms participate in AI-driven discovery.

Parsons has pointed to Prodege’s existing consumer relationships as a key part of what attracted him to the company. His appointment places product development and consumer data experience at the center of Prodege’s next phase as marketing and commerce continue to adapt to AI-driven interactions.