Sprinklr Names Adam Cooper as VP, Global Field Operations

Sprinklr has named Adam Cooper as Vice President of Global Field Operations, adding an experienced revenue operations professional to its leadership team. 

In his new position, Cooper is expected to focus on strengthening global sales execution, improving forecasting processes, and aligning go-to-market operations across regions. The role involves translating global revenue strategies into consistent field execution while improving pipeline visibility, sales productivity, and operational discipline.

Global field operations plays an important role in helping enterprise software companies coordinate sales teams, manage revenue targets, and maintain consistency across markets. As businesses face increasing pressure to demonstrate predictable growth, effective forecasting and pipeline management have become important priorities for revenue and go-to-market leaders.

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Cooper's appointment comes as Sprinklr continues to operate across marketing, social media management, customer service, and customer insights. Its unified customer experience management platform serves enterprise organizations seeking to connect customer-facing teams and improve interactions across channels.

In this environment, aligning sales execution with broader business objectives is particularly relevant as organizations look to improve operational efficiency and build more consistent customer engagement strategies.

Cooper's responsibilities are expected to span global field execution and collaboration with revenue operations and regional leadership teams. His work will be central to ensuring that sales processes, performance measurement, and operational priorities remain aligned across markets.

The appointment reflects the continued importance of revenue operations leadership within enterprise technology companies, where coordinated execution and reliable forecasting are essential to supporting growth.