Madison Logic Launches ABM Certification Program

Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, has launched The ABM Certification – Essentials, a comprehensive training program designed to equip B2B marketing teams and agencies with the skills needed to implement data-driven, multi-channel ABM strategies effectively. This interactive course empowers marketers at all experience levels to identify and prioritize high-value accounts, enhance engagement through personalization, and drive measurable pipeline and revenue impact across their organizations.

Addressing the Growing Demand for ABM Expertise A recent survey of more than 300 marketing and advertising leaders conducted by The Harris Poll on behalf of Madison Logic found that nearly 70% are actively seeking new strategies to drive revenue in today’s increasingly complex digital advertising landscape. Madison Logic’s platform-agnostic ABM Certification is designed to address this demand, offering a deeper understanding of core marketing principles that lead to sustainable, long-term success.

Also Read: Full Circle Insights Launches ABM Performance Tracking Solution

What Participants Will Learn:

• Data-Driven ABM – How to leverage intent data for precise audience segmentation and deliver personalized campaigns that maximize engagement.
• Multi-Channel Execution – Strategies to integrate Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) into a cohesive ABM approach, with future course updates expanding to include emerging channels like podcasts, webinars, and events.
• Performance Measurement – Best practices for aligning with sales teams and identifying key metrics to accurately assess ROI and campaign success.

A Certification Designed for Today’s Marketers “With the challenge of engaging prospects becoming increasingly more difficult, marketers need to take advantage of the most recent learnings and the latest tools to remain competitive,” said Keith Turco, CEO of Madison Logic. “Our new certification program equips today’s marketing leaders with the knowledge to adapt, execute, and ultimately advocate for more holistic—and perhaps experimental—campaigns to gain learnings and ultimately optimize to drive better results.”