Zoom Media expands livegood wellness channel with new brand partnerships and interactive sponsorship model
Zoom Media, the UK’s leading fitness and lifestyle media specialist, has announced the expansion of the content portfolio of its proprietary in-gym content channel, livegood. The channel, which has recently partnered with TikTok and features content from mental health platform JAAQ alongside action-led, content from Red Bull, is designed to deliver a contextual environment for marketers looking to engage active, health-conscious UK audiences.
Broadcast across more than 200 premier leisure sites, including major fitness chains such as Bannatyne, Places Leisure, and The Gym Group, livegood now reaches a monthly audience exceeding four million viewers. The updated channel provides over 12 hours of specialised health, fitness, and lifestyle content, with more than 15 distinctive streams, including national news, sports, and cooking.
TikTok joins livegood as part of its wider ‘Out of Phone’ initiative, introducing authentic, creator-led content to gym and wellness environments for the first time in the UK, bringing engaging user-generated style programming into the channel and further enhancing its appeal to active audiences. The partnership strengthens livegood's premium content portfolio while offering advertisers an environment that combines trusted editorial with highly engaging creator-led creativity.
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Jade Walton, Director of Business Development, Global Media & Licensing Partnerships, EMEA, TikTok, said: "TikTok Out of Phone is all about bringing the creativity and joy of TikTok off-platform and into the real world. We're excited to partner with Zoom Media’s livegood, bringing authentic, creator-led content into gyms and wellness clubs across the UK for the first time."
As an alternative to traditional, disruptive advertising intervals, livegood presents brands with an opportunity to integrate their branding and intellectual property directly into relevant, host-led video segments rather than relying on standard commercial breaks, including during peak sporting fixtures and international tournaments. This targeted programming improves viewer retention because information aligns naturally with consumer mindsets while they exercise.
Zoe Allcott-Wells, Head of Customer Success at JAAQ said, "Partnering with livegood allows us to provide trusted mental health and wellbeing content for daily life directly into physical wellbeing spaces, reaching people at a time when they are actively engaged in self-care. Fitness environments provide a unique location to form deep content connections and livegood gives us the platform to share real questions and real answers with millions of health-conscious viewers."
"Through our non-disruptive integration model, brands are able to sit directly within our core editorial stream,” says Dan Klocek, Head of Creative UK at Zoom Media. “Over 60% of our content is entirely exclusive and refreshed fortnightly to ensure that brands benefit from a deeply engaged audience. Welcoming TikTok to the channel represents another significant step in the evolution of livegood, complementing our premium editorial offering with fresh, authentic programming that resonates with today's audiences. With new content partners regularly joining the platform, we are able to balance exclusivity with rich variety, expanding our content offering and creating more relevant opportunities for advertisers."
About Zoom Media
Zoom Media is a multinational media company that specialises in amplifying premium partner content to gyms and wellness centres across the UK. Zoom Media is amplified in over 750 UK sites, and leverages the latest technology in AV, DOOH, programmatic, experiential, and affiliate channels to help agencies to build long-term brand loyalty and drive measurable sales.
About livegood
The livegood channel, powered by ClubCom and Zoom Media is a one-stop entertainment solution for gyms, health clubs, leisure centres, and any wellness environment.
Broadcast across more than 200 sites, reaching an audience of over 4 million viewers each month, the channel is a customisable media solution, featuring live news, sport, and weather, alongside over twelve hours of exclusive content, and a selection of content streams to choose from. With regularly updated content from industry experts and leading brands, the channel offers passive revenue generating opportunities for subscribers.
About TikTok
TikTok is the global discovery platform for videos, live streaming, shopping, and more. TikTok's mission is to inspire creativity and bring joy. Over a billion people come to the platform each month to share what they love, learn new things, and find ideas that make everyday life more interesting. TikTok is headquartered in Los Angeles and Singapore, with offices around the world.
