Emmanuel Dollé, former Google and Meta executive, launches Bubbling, the first conversational intelligence platform, as Co-Founder and President
Bubbling, a usage-based Martech solution, is redefining the emerging market of conversational intelligence for brands. Powered by a unique technology that generates complete, multi-turn conversations between the leading AI models (ChatGPT, Claude, Gemini, Perplexity, Mistral, Grok) and digital twins of precise target audiences, Bubbling opens up to executives and to marketing, communications and strategy teams an analytical territory that extends far beyond GEO (Generative Engine Optimization) alone.
Bubbling addresses an entirely new category of needs for executives, agencies, consulting firms and marketing, communications and strategy teams: understanding, measuring and acting on the way their brands, products and services live inside conversational AI - now a structural step in the decision journey of consumers and B2B buyers alike.
In practical terms, Bubbling lets any organization observe, at scale, the conversations its target audiences are having - or would have - with AI assistants about its brand, its products, its competitors, or any topic of interest. Where first-generation tools query AI models with isolated prompts, Bubbling generates thousands of complete, multi-turn conversations aligned with digital twins of specific customer targets, faithfully reproducing the real journeys of consumers and B2B decision-makers inside conversational AI. The platform turns a conversational black box into actionable analytical ground.
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One platform, three strategic use cases
Building on this single technology infrastructure, Bubbling enables its clients to activate three use cases:
- Generative Engine Optimization (GEO) - measuring the brand's share of voice in the answers of the leading conversational AI models, identifying the sources and signals that shape those answers, and steering optimization actions
- Conversational reputation monitoring - detecting the risks specific to these new environments (brand confusion, hallucinations, competitive bias, negative mentions)
- Market research and consumer insights - exploring, at scale, the perceptions, expectations and trade-offs as they are expressed and reformulated by AI models, both for a company's own brands and for those of its competitors
An international career in the service of innovation
Bubbling was co-founded by Emmanuel Dollé and Jean-Baptiste Sicard, a serial entrepreneur in data and financial technologies, who serves as Chief Operating Officer (COO).
Before co-founding Bubbling, Emmanuel Dollé held several leadership positions in the tech industry. He was notably Managing Director at Google in the United States, leading the global Product, Sales & Solutions team for Agencies, Marketing Partners and Consulting Firms, and Regional Director at Meta, in charge of commercial operations for Southern Europe.
He also chaired the French Foreign Trade Advisors (CCE) in Ireland and served on their Board of Directors, and is a former Board member of the Fondation Mines-Télécom.
Mr. Dollé is a graduate of TBS Education and completed the Google Business Academy executive program, delivered in partnership with the Fuqua School of Business (Duke University).
One conviction: conversational AI is the new decision layer
“The rise of conversational AI marks a disruption comparable to the one Google triggered twenty-five years ago - but far faster. For two decades, brands learned how to exist in search engines. They now have only a few months to learn how to exist in ChatGPT, Claude, Perplexity and Gemini. This is not an evolution of SEO: it is a new discipline, one that follows its own rules, mobilizes different signals, and exposes brands to new risks. Bubbling was designed to give marketing, communications and strategy leaders the instruments of measurement and action they currently lack in this new environment.” Emmanuel Dollé, President and Co-Founder of Bubbling
About Bubbling
Bubbling is the first Martech platform that enables companies and institutions to measure, understand and manage the way conversational AI talks about them and about the topics that matter to them. Where GEO (Generative Engine Optimization) tools query AI models with isolated, generic prompts, Bubbling's proprietary technology generates complete, multi-turn conversations - faithful to real user journeys - between the leading models (ChatGPT, Claude, Gemini, Perplexity, Mistral, Grok) and digital twins of precise target audiences. The full conversation becomes analytical material, opening up a wide range of use cases: Generative Engine Optimization (GEO), employer branding, reputation monitoring, market research, and the detection of information manipulation. Bubbling combines proprietary technology and consulting services, billed on a usage basis. Co-founded by Emmanuel Dollé and Jean-Baptiste Sicard, the company is headquartered in France.
