MarTech360’S Weekly News Roundup With Contentsquare, PhotoShelter, Pipedrive, Listrak, dentsu, Anthropic, StackAdapt, PebblePost, MNTN and More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Why Are Customers Leaving My Website? Contentsquare Brings the Answer to Microsoft 365 Copilot

Contentsquare announced a new integration with Microsoft 365 Copilot, bringing Contentsquare’s customer experience intelligence directly into the AI workflows teams use every day, including Microsoft Teams. The launch marks the next step in Contentsquare’s multi-year strategic partnership with Microsoft.

PhotoShelter Launches AI Assistant, Turning Hours of Manual Content Work Into a Simple Request

As content volumes grow and library management falls further behind, PhotoShelter, the leading digital asset management (DAM) platform for brands, today launched AI Assistant - letting teams rename files, build gallery structures, and clean metadata just by describing what they need. No setup. No IT. No technical knowledge required.

• In Stack & Platform news this week…

Listrak Launches Listrak Studio, Turning Figma Designs into Ready-to-Send Emails in Minutes

Listrak debuted Listrak Studio, which turns Figma designs into ready-to-send emails in minutes. With Listrak Studio, teams can design emails in Figma and transfer those designs directly into Listrak's platform, dramatically reducing production time and eliminating the manual rebuild process between design and deployment.

Pipedrive Launches Nova to Turn Sales Meetings Into CRM Intelligence

Pipedrive announced the general availability of Nova, an AI meeting intelligence tool built directly into Pipedrive. Pipedrive Nova briefs salespeople before calls using logged context, records and transcribes conversations during the meeting, and drafts the resulting CRM updates afterward. Nova operates within the platform’s infrastructure without requiring a separate AI tool to deploy or manage.

• In CXO Moves news this week…

MNTN Appoints Mike Katz to Board of Directors

MNTN has appointed Mike Katz to its Board of Directors as the Connected TV advertising technology company continues to expand its focus on performance-driven television advertising.

Lightning AI Names Betty Junod as Chief Marketing Officer

Lightning AI has appointed Betty Junod as Chief Marketing Officer, bringing a technology marketing executive into the company’s leadership team as it continues to develop its AI infrastructure and developer-focused business.

Dale Finlay Joins Anthropic as General Manager of ASEAN

Anthropic has appointed Dale Finlay as General Manager of ASEAN, adding regional leadership as the AI company prepares to expand its presence in Southeast Asia.

dentsu Appoints Luiza Goedert as Business Transformation Director

dentsu has appointed Luiza Goedert as Business Transformation Director, adding her to the agency network’s business transformation team as it continues to bring together media, data, technology, and consulting capabilities for clients.

PebblePost Names Adam Soroca CEO to Advance Purchase-Powered Multichannel Marketing

PebblePost announced the appointment of Adam Soroca as Chief Executive Officer. Since its founding, PebblePost has uniquely enabled marketers to harness the predictive power of purchase data to determine exactly which consumers will convert across online and offline channels.

StackAdapt Welcomes Shopify President Harley Finkelstein as Strategic Advisor

Accomplished entrepreneur and technology leader will advise StackAdapt as the company continues to scale its AI-powered advertising and orchestration platform globally

• Article Of The Week…..

Trust Scores Will Replace NPS: Why Brand Trust Will Become the Defining Marketing Metric by 2029

For years, NPS has given marketers a convenient answer to a difficult question. Do customers like us enough to recommend us? But convenience is becoming the problem. You can refer a brand, and still doubt whether or not the data is used properly, what is a reasonable price for it, or what to do if it breaks down. Customers today, due to AI, privacy issues, and the growing consciousness on corporate responsibility expectations, will not let a quick single referral question account for such sensitive issue as trust between itself and a brand. 

Self-Regulation vs. Regulatory Compliance: How Should CMOs Approach AI Ethics in Marketing?

Marketing teams have discovered something hard to ignore. Generative AI can turn weeks of content work into days, sometimes hours. Adobe found that 76% of organizations saw moderate to significant improvement in the volume and speed of content ideation and production from generative AI. The catch is that speed does not remove responsibility. It multiplies it.