MarTech360’S Weekly News Roundup With Yext, MNTN, Lightspeed, Optimizely, Onetag, Algolia, Fluent, Taboola, Cyara and More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

MNTN and Klaviyo Integrate Performance TV with CRM

MNTN, the technology platform bringing performance marketing to Connected TV, and Klaviyo, the autonomous B2C CRM, announced a new integration that brings MNTN Performance TV into email and text marketing workflows.

Yext Expands Agentic Capabilities to Grow AI Visibility for Enterprise Brands and Small Businesses

Yext announced that it has expanded its agentic marketing platform to optimize more sources that AI cites and also launched an early version of a new SMB product: Corvo AI is a proactive agent purpose-built for small business owners.

• In Stack & Platform news this week…

Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost

Optimizely, the AI platform for marketing, announced a family of purpose-built, post-trained AI models built specifically for marketing work. In early testing, these models were able to achieve a 10x greater cost efficiency compared to state-of-the-art LLMs.

Lightspeed and ShipStation Partner to Unify In-Store and Online Fulfillment

Lightspeed Commerce Inc., announces the launch of a new integration with ShipStation, a leading intelligent shipping and logistics platform. The partnership enhances the integration of ShipStation's industry-leading shipping capabilities directly into the Lightspeed ecosystem, enabling retailers to manage, automate, and scale fulfillment from a single platform.

• In CXO Moves news this week…

Algolia Names Veronica Servantez as CMO

Algolia, the AI Search and Retrieval platform, appointed Veronica Servantez as Chief Marketing Officer (CMO). 

AudienceProject Appoints Donia Baddou as VP of Partnerships

AudienceProject has appointed Donia Baddou as Vice President of Partnerships, where she will lead the company’s global partnerships strategy and strategic relationships with platforms across the advertising ecosystem.

Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth

Onetag, the next-generation global exchange, curation platform, and creative intelligence company, announced the appointment of Peter Wallace as Chief Revenue Officer (CRO). Wallace will lead Onetag’s global commercial strategy as the company enters its next phase of international expansion.

Fluent Names Jeanniey Walden Chief Marketing Officer

Fluent, Inc., a leading provider of commerce media solutions, announced the appointment of Jeanniey Walden as Chief Marketing Officer, a critical leadership role as the Company accelerates its growth and expands its capabilities across the path to purchase - including its recent launch of Fluent’s In-store solution, an identity-resolved, post-transaction commerce media solution.

Taboola Appoints Valeria Radaelli as Senior Publisher Account Manager

Taboola has appointed Valeria Radaelli as Senior Publisher Account Manager, adding to its publisher-facing team as the digital advertising industry continues to evolve.

Cyara Appoints Ben Corser as General Manager and SVP, Go-to-Market for Asia-Pacific

Cyara has appointed Ben Corser as General Manager and Senior Vice President, Go-to-Market for Asia-Pacific, placing regional growth and customer engagement under dedicated leadership as enterprises move AI agents into live customer service environments.

• Article Of The Week…..

The Martech Playbook for Implementing Ethical AI Governance in Marketing

An AI policy saved in a Google Doc can make a company feel prepared. It can even survive a few rounds of internal meetings. But the moment an AI system starts deciding which customer sees which offer, generates claims for a campaign, or shapes a recommendation, a document alone becomes almost useless.

The Automation Platform Becomes the Orchestration Layer: How MAPs Will Evolve Into AI Conductors by 2028

Marketing automation has spent years getting better at doing the same thing. A prospect clicks a link, enters a segment, triggers an email, waits three days, receives another email, and eventually gets pushed to sales. Efficient? Yes. Intelligent? Not really.