Publicis Media Names Ayush Sharma as Senior Director, Media Buying

Publicis Media has appointed Ayush Sharma as Senior Director, Media Buying, adding to its media buying and client-facing leadership team. Sharma will focus on media buying initiatives and client servicing in his new role.

Sharma brings experience across media and marketing roles. His professional background includes positions at WPP Media, GroupM, Performics India and Ogilvy. Before joining Publicis Media, he served as Director, Growth & Marketing at Bachatt, following his role as Group Head at Performics India.

In his new position, Sharma will be involved in media buying activities and client servicing, areas that continue to evolve as advertisers manage campaigns across an expanding mix of digital and traditional channels. Media buying teams increasingly work across audience targeting, campaign planning, inventory selection, optimisation and performance measurement.

Also Read: Atlassian Promotes Mandy Bowman to Senior Regional Marketing Manager

The role also comes as agencies continue to adapt their media operations around changing consumer behaviour and the growing number of platforms available to advertisers. With audiences spread across search, social, video, connected TV and other digital environments, media buying requires coordination across multiple channels and campaign objectives.

Sharma's experience across agency and marketing roles provides exposure to different parts of the advertising and media ecosystem. His background at WPP Media, GroupM, Performics India and Ogilvy spans media, performance marketing and broader marketing functions.

At Publicis Media, his remit will centre on media buying and client relationships. The appointment adds another layer of leadership to the agency's media operations as advertisers continue to evaluate campaigns based on reach, audience engagement, efficiency and measurable business outcomes.

The move reflects the continued importance of media buying leadership within agencies, particularly as the advertising landscape becomes more fragmented and data-driven.