Yusuf Mouharrem Promoted to Senior GTM & SDR Campaigns Manager, EMEA at Darktrace

Darktrace has promoted Yusuf Mouharrem to Senior GTM & SDR Campaigns Manager, EMEA, expanding his responsibilities across go-to-market and sales development initiatives in the region.

Mouharrem shared the career move in a recent post, marking his transition into the new position at Darktrace.

In his new role, Mouharrem will focus on GTM and SDR campaign activities across EMEA. The position sits at the intersection of marketing and sales development, with campaign planning and execution playing an important role in connecting marketing activity with pipeline generation.

The move comes as B2B organizations continue to place greater emphasis on aligning marketing and sales teams around shared audiences, account priorities, and measurable outcomes. SDR campaigns are increasingly being supported by audience data, intent signals, automation, and account-based approaches to identify and engage potential buyers.

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For cybersecurity companies in particular, reaching the right business audiences can involve multiple stakeholders across technology, security, risk, and executive functions. This makes coordination between demand generation, sales development, and go-to-market teams an important part of the customer acquisition process.

Mouharrem’s expanded remit reflects the growing role of campaign management within modern B2B go-to-market strategies. Rather than operating separately from sales, SDR campaigns are increasingly connected to broader demand generation programs and revenue objectives.

The appointment also highlights the continued evolution of marketing roles within technology companies. As organizations adopt more data-driven approaches to targeting and engagement, GTM teams are taking greater responsibility for coordinating campaigns across regions and connecting marketing activity with sales development.

Mouharrem’s promotion adds to Darktrace’s EMEA go-to-market function, with his new position focused on supporting GTM and SDR campaign efforts across the region.