Sokin Names Fernanda Amaral as Marketing & Events Manager
Sokin has appointed Fernanda Amaral as Marketing & Events Manager, adding a dedicated marketing and events role as the fintech company continues to develop its customer and brand engagement activities.
Amaral’s new position brings together marketing and event management, covering activities designed to support Sokin’s presence across industry and customer-facing channels. The role is expected to involve planning and coordinating events alongside broader marketing initiatives and stakeholder engagement.
The appointment comes as financial technology companies increasingly use events and marketing programs to build relationships with customers, partners, and industry audiences. Events can provide opportunities for companies to communicate their products and services while also creating direct interactions with business and consumer audiences.
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For Sokin, the marketing and events function sits within a broader business environment shaped by digital payments, financial services technology, and changing customer expectations. Marketing teams in the sector are increasingly balancing digital campaigns with in-person experiences, partnerships, and industry events.
Amaral’s role will therefore connect event planning with the wider marketing function, requiring coordination across campaigns, communications, external partners, and event stakeholders. Such responsibilities can also involve measuring event activity and connecting it with broader marketing objectives.
The appointment reflects the continued role of events within modern marketing strategies, even as digital channels remain central to customer engagement. For fintech brands in particular, conferences, networking opportunities, and industry gatherings can provide additional touchpoints alongside digital marketing and communications.
As Marketing & Events Manager, Amaral will contribute to Sokin’s marketing activities through event planning and execution while supporting the company’s engagement with audiences across the financial technology ecosystem. The role adds another layer to Sokin’s marketing structure as the company continues its work across digital financial services.
