DemandScience Names Josh Gilbert as Sales Director

DemandScience has named Josh Gilbert as Sales Director, adding sales leadership to its organization as the company continues to operate across B2B demand generation, buyer intelligence, and data-driven marketing.

Gilbert’s appointment places him within DemandScience’s sales organization, where the role will focus on developing commercial relationships and supporting the company’s work with B2B organizations. His move comes as companies increasingly connect sales activity with buyer intelligence, intent data, demand generation, and multi-channel marketing programs.

DemandScience operates across B2B data, account-based marketing, content syndication, intent data, and demand generation. The company says its technology and services are designed to help organizations identify target accounts and activate them across channels throughout the buying journey.

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The appointment comes at a time when B2B sales organizations are placing greater emphasis on identifying buyers who are actively researching products and services. Access to intent and engagement signals can help sales teams prioritize accounts and coordinate their outreach with marketing activity.

DemandScience has also been focusing on the connection between buyer intelligence and pipeline development. Its current offering combines account identification, audience activation, content syndication, programmatic advertising, AI search and content intelligence, and web personalization.

For sales leaders, this changing environment increasingly involves working alongside marketing and data teams rather than operating as a standalone function. Sales organizations are using behavioral signals, account-level data, and marketing engagement information to determine where to focus resources and how to approach prospective buyers.

Gilbert’s appointment adds sales leadership to DemandScience as the company continues to work across this intersection of data, marketing, and revenue operations. His new role comes as B2B organizations continue to reassess how sales and marketing teams use technology and buyer signals to support pipeline development.

The move reflects the broader shift toward data-informed B2B sales, where sales leadership increasingly intersects with demand generation, account intelligence, and marketing technology.