MarTech360’S Weekly News Roundup With Twilio, LinkedIn, Omnicom Media, Similarweb, Precisely, Smartly, Horizon Media, Pinterest,and More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Pinterest Launches Visual Search Ads to Expand Performance Advertising Across Visual Discovery

Pinterest announced Visual Search Ads, a new performance advertising solution designed to help brands reach consumers through visual search and high-intent discovery moments on the platform.

Horizon Media Integrates Roku TV Data into Blu Platform for Cross-Channel Optimization

Horizon Media Holdings, parent company of the world’s largest independent media agency, and Roku announced that advertisers will now be able to leverage Roku TV data in HorizonOS’ Blu marketing intelligence platform.

• In Stack & Platform news this week…

Smartly Collaborates with LinkedIn to Bring Intelligent Creative and Video at Scale to B2B Marketers

Precisely Expands AI-Powered Customer Communications Capabilities in EngageOne™ RapidCX

• In CXO Moves news this week…

Similarweb Names Michael Akkerman as Next Chief Executive Officer

Similarweb has appointed Michael Akkerman as its next Chief Executive Officer, with the leadership transition scheduled to take effect on November 2, 2026. Akkerman will succeed founder Or Offer, who has led the digital intelligence company for nearly two decades and will remain involved during the transition.

Omnicom Media UK Names Matt Lamprell to Lead Martech & Data Solutions

Omnicom Media UK Names Matt Lamprell to Lead Martech & Data Solutions, after nearly 12 years at MG OMD. The marking the end of a significant chapter at the media agency and the beginning of a new focus on marketing technology and data capabilities.

CleverTap Appoints Lohran Queiroz as Vice President for Latin America

CleverTap, the all-in-one customer engagement platform powered by CleverAI™, announced the appointment of Lohran Queiroz as Vice President for Latin America.

LinkedIn Promotes Senthil Kumar Kumarasamy Mani to Director

LinkedIn has promoted Senthil Kumar Kumarasamy Mani to a Director role, expanding his leadership responsibilities within the company’s engineering organization.

Twilio Names Holly Chase as Director, Enterprise Engagement

Twilio has appointed Holly Chase as Director, Enterprise Engagement, adding a new leadership role focused on enterprise customer engagement within the communications technology company.

UiPath Names Alan Browne as VP, Global Marketing Strategy, Operations & Digital Marketing

UiPath has appointed Alan Browne as Vice President, Global Marketing Strategy, Operations & Digital Marketing, expanding his responsibilities within the company’s global marketing organization.

• Article Of The Week…..

Traditional Site Search vs. Intent-Aware AI Search

AWS provides a concrete indication of the potential impact. Its documentation says Automatic Semantic Enrichment can improve search relevance by up to 20% by combining keyword matching with contextual meaning and intent. That figure is specific to AWS’s technology and should not be treated as a universal industry benchmark. Still, it illustrates why relevance has become such an important battleground. 

The Shopping Journey Will Collapse into AI Conversations

This is a scenario in which an AI assistant can help. The AI assistant will be able to recognize all the cues related to the environment, the budget, the application, and the preferences and reduce the product catalog based on the cues. Instead of letting the customer filter out of 500 products, the AI assistant can introduce only a small number of relevant options for him.